Joppari

Joppari was exhibited at Hirosaki Design Week (Japan)
Apple design award 2017.

Joppari is a global campaign that promotes tolerance and exalts the diversity of different human groups, in order to promote integration and respect without exclusion. In addition, this social campaign was inspired by the Japanese culture of the great diversity of apples and that is why an analogy was made with the meaning of Joppari because in Japanese it is the name given to the person responsible for the care, love, respect and production of all apples in Hirosaki.