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Multiple origins, a single Republic

Project Type

Art Direction

Date

April 2023

Multiple origins, a single Republic is a sensory experience through a tasting of chocolate and wine, which deconstructs the history of cocoa from the European vision of sweet chocolate to the original vision of pure cocoa. Showing this way, the value of the fruit and the Latin American traditions over industrial and globalized processes. In addition, it seeks to educate consumers about the value of the cocoa farming process in Latin America distinguished for being the best in the world. Through this sensory journey the Colombian agricultural traditions and the Ecuadorian chocolatier knowledge are united in the best chocolate in the world (República del Cacao).

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