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Multiple origins, a single Republic
Project Type
Art Direction
Date
April 2023
Multiple origins, a single Republic is a sensory experience through a tasting of chocolate and wine, which deconstructs the history of cocoa from the European vision of sweet chocolate to the original vision of pure cocoa. Showing this way, the value of the fruit and the Latin American traditions over industrial and globalized processes. In addition, it seeks to educate consumers about the value of the cocoa farming process in Latin America distinguished for being the best in the world. Through this sensory journey the Colombian agricultural traditions and the Ecuadorian chocolatier knowledge are united in the best chocolate in the world (República del Cacao).